Smart Power Meets Smart Design

Posted by Katie Dowd
December 17, 2009

About the Author: Katie Dowd serves as the New Media Director at the U.S. Department of State.

Today, it is a pleasure and an honor to announce the launch of a new and improved Home to millions of page views a month, brings visiting audiences information every day on our major foreign policy objectives and the travels and missions of Secretary Clinton. The site also provides visitors with vital travel services such as visa and passport information.

Enthusiastic about the new design and wanting to share a message to all those visiting the site, Secretary Clinton recorded this special message. As Secretary Clinton said yesterday “[P]ublic diplomacy is changing so rapidly because of digital media. You need the tools to communicate constantly in an increasingly interconnected world with 24/7 news feeds, constantly updated blogs, and of course, viral video.”

As we continue to update and expand DipNote, we hope to introduce more of these tools so that we can communicate, serve, and engage audiences at home and abroad in this increasingly interconnected world. We hope that this redesigned website continues to deliver on the main functions for which audiences have come to rely upon us, and we also seek to go a step further.

This redesigned website and the redesigned blog, DipNote, both aim to employ the practices of 21st Century Statecraft; to educate, listen, learn and engage. The new website highlights important daily priorities and is more accessible and searchable to visiting audiences.

Connection technologies around the world change the way we engage one another. From one continent to the next, we use mobile phones to manage bank accounts and the internet to make face-to-face calls. Today, we are unveiling just the first steps of a new website and we hope will strengthen these connections.

Whether you need passport/visa information or want to engage in a discussion with Secretary Clinton on a major foreign policy objective, we hope can be a place you rely upon for information and efficiency.

We would also like to encourage you to continue visiting DipNote, and to join us on Facebook, Twitter and more, as we seek to expand our social networking presences.

We want to make sure that you are always able to count on for the things that matter – so welcome – and please explore! Let us know how we are doing. Hearing about your experience on will help guide what we do in the future.



Terry G.
Connecticut, USA
December 17, 2009

Terry G. in Connecticut writes:

nice new website. much better looking.

South Korea
December 17, 2009

Palgye in South Korea writes:

Dear to Sec. Hillary Clinton.

Sees the video after a long time.

Smart they are Power Meets Smart Design. Thinks frankness quite the change which is explosive. Some the design which will be stable finally meets a blue and is fresh and delivers a dynamics in us.

(Anything did to was not well with the problem which is personal. But, mind is...)

The necklace happens matches does to talk sense of responsibility quite well certainly.

Thank you.

P.S. When is possible and meets the Democratic Party supporters from that place and tries a same work. If to participate,…

Annie K.
District Of Columbia, USA
December 17, 2009

Annie K. in Washington, DC writes:

Great re-design! will be adding this to my daily rounds.

District Of Columbia, USA
December 17, 2009

Willis in Washington, DC writes:

Seems like you are doing a great job, Katie!

District Of Columbia, USA
December 17, 2009

B.M. in Washington, DC writes:

Amazing new website! We are fortunate to have Secretary Clinton and a State Department staff that understands evolving technologies and their applications in the world of diplomacy.

Maryland, USA
December 17, 2009

Patrick in Maryland writes:

Just stopped by too say, Hi ...:)

The new "Website Design" looks Great. I like the new video player and the colorized backgrounds. The buttons are easy to find and use,and everything seems to work alot faster.

Awesome Job, on the redisign and updating of the Department's website.

Thank you, Katie Dowd, and Media Department People & Hillary :)

...Cya...Katie..Hillary..&..Media Team..:)

Wisconsin, USA
December 18, 2009

Karen in Wisconsin writes:

This website is very impressive(!) and will be an important resource for allowing the public to keep up with all the pressing global issues during these very difficult times. Having videos as an added feature will be great for keeping the site interesting and up to the minute. Videos will give the public a chance to "meet" many of global leaders, as well as many of the people behind the scenes at the department, who are doing great work.

By the way, I don't think "bureaucrat" is a dirty word! I suspect most bureaucrats are just hardworking, honest people like the rest of us. In my opinion, they seem to be the unfair target of certain politicians - who I will not name - but who seem to enjoy spitting out the word "bureaucrat" as a pejorative. Really, these politicians should be ashamed of themselves.

I also want to say how thrilled I am to have Hillary Clinton as our Secretary of State. I have always admired her for her intelligence, compassionate nature, wit and forward-thinking mindset. Madam Secretary, you do us proud!

P.S. - Hillary would have made a great President as well, although I am extremely pleased to have President Obama as our current president and am hoping he will be able to accomplish the many important "change we need" items on his agenda - despite the great forces of negativism he is up against.

December 18, 2009

Nicanor in Philippines writes:

I am calling to all people of the world to give attention to my demand and accept the truth of my revelation that the only way for economic recovery is to accept the reality in the event of the second world war that the national treasure of the world was brought to my nation herein the Philippine island and buried for the reservation of my great activity that my Father in Heaven has preparing all these for the fulfillment of his Promise and for the salvation of His people.


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