We are calling it Wildlife Conservation Day -- a special day on December 4 to help raise global awareness and bring attention an online pledge campaign to protect wildlife by changing consumer behavior. And it follows the State Department's continuing commitment to draw attention to the dangers of wildlife trafficking.
In October, I convened a meeting with members of the wildlife NGO community to explore ways in which we can use social media and public diplomacy to send the world powerful messages about the importance of safeguarding wildlife -- as well as wildlife and the serious implications wildlife trafficking has for the security and prosperity of people around the world.
Today, our activities include a special videotaped message by Secretary Clinton, live web chats with renowned conservationist Jeff Corwin, as well as events being conducted by our embassies and consulates all over the world from Beijing to Bujumbura.
Kerri-Ann Jones, Assistant Secretary of State for Oceans and International Environmental and Scientific Affairs, will also join Corwin on the State Department's virtual press conference called Live@State.
And I am delighted to join Jeff at an event at the State Department's Ralph Bunche Library, where we will discuss the negative environmental effects of wildlife trafficking.
Young people are, of course, key to our message. Their improved awareness, energy, and innovative ideas can help bring greater attention to this important issue, influence consumer initiatives in positive directions, and chart a better future for our planet. That's why I will be underscoring these themes in my ongoing engagements with young people on Twitter and in person -- including in a conversation via Skype that I'll have with students at Purdue University today.
Our events at embassies from New Delhi to Durban, and from Guatemala to Lebanon, are varied, complementary and exciting -- encompassing roundtables, poster shows, online quizzes; speaker programs, social media, op-eds and ejournals.
In Brazil, youth leaders from each of the Brazilian states will discuss wildlife conservation. Under Secretary of State for Economic Growth, Energy, and the Environment Robert Hormats will participate in an NGO roundtable in Beijing. In Moscow, we are hosting a panel discussion on the preservation of tigers -- and we are drawing attention elsewhere to the plight of such endangered species as snow leopards and rhinos. We are engaging elementary schoolchildren in Burundi. We are making presentations to grade school students in Canada. And we have joined the NGO community on social media to ask people to sign a pledge to end wildlife trafficking. The link for that campaign is www.wildlifepledge.org, and I encourage everyone to take the pledge to respect and protect the world's wildlife.
Our list of activities is long -- reflecting our commitment to shine light on this international black market that spans continents and oceans, and to do all we can to preserve the health and safety of the majestic creatures that share our planet.