Radio Plays Important Educational Role in Pakistan

Posted by Caitlin Hall
March 24, 2011
Under Secretary McHale on Radio in Pakistan Panel at New America Foundation

In a March 22 live webcast, over 1,100 people tuned in as Under Secretary for Public Diplomacy and Public Affairs Judith McHale and Alex Evans, Senior Advisor to the Office of the Special Representative for Afghanistan and Pakistan, sat down for a discussion with Murtaza Solangi, Director General of Pakistan Broadcasting Corporation. Hosted by New America Foundation and moderated by its President, Steve Clemons, the discussion focused on the importance of radio to education, grassroots empowerment, and countering extremist voices.

Mr. Solangi described the explosive growth of the media sector in Pakistan, and the continued importance of using radio, in innovative combination with mobile technologies, to reach people. Radio dominates in news and information to rural areas of Pakistan, and 69 percent of rural households own a mobile phone. Under Secretary McHale addressed the challenge of communicating in today's competitive media environment. "It's not just talking at people, it's engaging with them: talking with them, having discussions, dialogues and debates... That two-way communication -- of listening to people, of engaging with them -- is critically important.”

The Associated Press of Pakistan covered the event, and you can read the article here. To watch the video of the event, click here.

Comments

Comments

Umme K.
|
Pakistan
March 28, 2011

Umme K. in Pakistan writes:

My name is Umme K. and I am a Youth Exchange and Study ( YES ) Program's alumnus from 2003-2004 batch from Pakistan. Being closely associated with Radio and working as Radio Jockey on one of the nation's leading radio stations, I really feel that masses can be talked to via this platform if you want to communicate effectively and spread out a word of wisdom to your listeners. I encourage youngsters to be a part of such talk shows that are produced to carry out healthy discussions with fruitful outcomes. I myself conduct a weekly talk show that talks about youngsters and the ways they can improve their lifestyle and be productive citizens of Pakistan.

DipNote Bloggers reply:

@ Umme K. -- Thanks for your comment! We appreciate you sharing about your experience with the YES Program and the work you are currently conducting in Pakistan.

WAQAS
|
Pakistan
March 30, 2011

Waqas in Pakistan writes:

AS SALAM O ALAIKUM

hope that the team working would be fine

i m waqas the student of class 9 i wanted to come on radio one time in which i wanted to share my thaugts so will u give me chance to be there one time please please

WAQAS
|
Pakistan
March 29, 2011

Waqas in Pakistan writes:

I think the same that its really truth that radio plays a great role in education feild because by radio we get different kinds of ideas and many more information etc about just not only PAKISTAN but world also radio make us aware that how we have to go behind education

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