Posted by Karen Hughes on Oct 25, 2007 - 11:34 PM
This week I attended a movie premiere, but without Hollywood stars – this is Washington after all. The stars of this film are the men, women and children of America, shown at work, at play and going about their daily lives. This new film was produced by Disney, at no expense to the taxpayers of America, and generously given to the U.S. government to help us welcome international visitors to our country.
As a communicator, I believe the first principle of effective communications is clarity – and this video clearly says: We want you to come to America, you will be most welcome. At the same time, it quietly communicates the greatest strength of our country – our people.
When I first started working on America’s public diplomacy a couple of years ago, a few things became very clear, very quickly. First, all our research shows that people who have visited America and seen us for themselves have much more positive views – in fact, travel industry research found that 74 percent of those who visit here are more likely to feel extremely favorably about America. So, one of my first goals became to attract more people here.
But that collided with another reality – that in the aftermath of September 11th, new security regulations designed to protect both our citizens and our guests had slowed the visa process, made our airports seem less friendly, and generally created a perception that was more off-putting than welcoming. I remember coming through an airport after an international trip – it seemed confusing and intimidating – even though I spoke the language. The only TV monitors were blank, and I didn’t see even a single sign that said welcome or we’re glad you’re here.
I started looking for partners to help us put out a better welcome mat, and realized that the travel tourism industry had a shared interest in bringing people to our country. We started brainstorming ways to make the entire process, from getting a visa to standing in an airport security line, more customer friendly. One of the things we all talked about from our very first meeting was using television monitors to display a welcoming video message as people stood in lines to go through customs.
Providing a warm welcome is more than something nice to do. Attracting people to our country is vital to our economy, our national interests, and especially to public diplomacy. I believe our education and exchange programs have been our single most effective public diplomacy tool of the last 50 years, and I’ve worked hard to make them more strategic and expand them. We’re bringing key influencers like clerics, journalists, teachers, business leaders – and we’re sending more Americans overseas to learn languages and more about the rich cultures and contributions of other countries.
I meet with veterans of these exchange programs and they almost all say the same thing – the experience changed my life. It also has the potential to change the world – more than 130 of our exchange participants have gone on to become leaders of their countries, including the current prime minister of Great Britain, the president of France, and the president of Turkey. We want to make sure the same thing is true 20 or 30 years from now.
I like to describe the way others view our country as a complex tapestry that is woven by many different artists from many different threads– from the pop culture of Hollywood to government policies of Washington, from the products of our companies to the personalities of our people. This video will now become one of those threads, illuminating the many smiling faces of America to welcome international guests.
We have already sent the video and associated posters to embassies and consular offices across the world, where it will greet aspiring visitors long before they arrive on our shores. We’re going to play it in waiting rooms and at embassy events – and we hope it will inspire many who otherwise might not have thought about traveling to America to come and see it for themselves.
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Comments
Karen Hughes always does a great job.
Fabulous video! Disney should be commended for promoting USA and Canada free of charge. It's a win-win scenario for both United States and Canada. Besides, I think a Divine piece of art like Niagara Falls should be admired and appreciated by all. If Niagara Falls is an issue then a simple way to fix the problem is to have Disney give tourists a voucher for toll fees and gasoline, so they can enjoy the view of Niagara Falls as depicted in the video. It could be done through the internet-it's really easy in today's modern world. I think it would not only be a generous gesture but also a way for the corporation to work on it's image.
Posted on Tue Nov 20, 2007
I think that it's great that you are trying to change the general perception of foreigners. Unfortunately, like you mentioned, the majority of people who haven't visited America, are the ones who have negative views towards us.
I don't think that it is some sort of huge conspiracy for others to dislike Americans; instead I think that most people from most countries prefer sovereignty, and detest everyone else.
In fact I'm willing to bet that many nations, who historically have spoken negatively about America, have greater dislike for nations who are direct soccer rivals!
Anyways, I think you are doing a great deal to improve international relations and I wish you the best of luck!
Posted on Thu Nov 15, 2007
I love this movie! I have not seen a movie that has made me feel more patriotic than ones that were produced during our bicentennial in 1976 -
I want to show it at my families Christmas event - Is it possible to get a copy?
Thank you for giving me that great goosbumply feeling that I am an American who lives in a the best country in the world!
Posted on Tue Nov 13, 2007
I applaud Disney and our State Department for this video. It is a wonderful portrayal of our country. Good job Karen Hughes for her efforts to try and bring a more realistic and better public image for our country.
For those who consider my comments above as fawning of our country or naive, I am more than happy to be critical of the policies of local, state, and our federal government, however, I believe in this country. As a veteran, I have served it.
I am frankly a bit disappointed at those Americans who are quick to criticize, and yet fail to vote or do other things they're obligated to do as citizens. Look at the wonderful place and people with whom we have to interact? How could one not want to get involved?
Thank you again!
Posted on Sun Nov 04, 2007
I wish you a very pleasant work and all the best.
At the same time (and even some Russian web-site noticed that) for just two seconds new "Welcome" includes the picture of Niagara Falls... Canadian 'Horseshoe'!
That part of the Falls is not in U.S. territory and more... the view given in the movie could be taken just from Canadian side and could not even be seen from U.S.... U.S. Falls though are nowhere in the picture.
Not a big deal really, but a small mistake can cause big trouble. I hope, not this particular one.
Oh... I see that my fellow Canadians did say already about that 'occupational aggression'...
We are in America, dudes. Only... why do you need to see my passport now?
Posted on Fri Nov 02, 2007
@ Gordon and Kimmy in Canada -- We wouldn't care, since no ones goes to Canada anyways.
Posted on Thu Nov 01, 2007
It is sad to hear that Under Secretary Hughes is leaving the State Department. I hope she would at least consider looking at other options we have prepared for the sake of the American people, the country, the administration and our image to the world. Thank you.
Posted on Thu Nov 01, 2007
There are many programs, ideas and strategies that my associates have developed to make America safe: in each community, school, towns, cities and states, protect all Americans and improve our image worldwide. There is only one problem… Our government leaders would not listen.
Posted on Thu Nov 01, 2007
Why does the film show the Canadian falls at Niagara?
Posted on Thu Nov 01, 2007
I'm stunned. Not sure what activist e-mail sent me here tonight, but this is my father's immigrant America. Every image suggests there is bounty and frontier. Instead, we have debt, we have disaster, we have not-enough-money for SChp health care for kids, our immigrants in LA are being hounded and hated, punished and threatened and deported. Where are the pictures of people waiting in emergency rooms with kids with measles, or dying before they're seen, as here in LA at Drew-King? I like optimism as much as the Bush Administration, but I'm a realist about planetary climate change, drought (ask Atlanta) and homelessness (ask the sub-prime mortgagees). This version of America takes for granted that everyone will have a good job, health care, education, green acres, free space, no hate crimes, honest elections and government protection and security. Most people I know -- across the economic and political spectrum -- feel none of those things are certain for them, or anyone else, right now. I am stunned to know we are perfuming ourselves, via Disney (Fantasyland, after all!!!) to attract immigrants "necessary for our economy!" Excuse me? There are hundreds of thousands who WANT to come and keeping them out has become THE issue of the upcoming election?? What gives? Do we need immigrants - or not? Or just a certain type of immigrant? Why do we need a film to attract legal ones? Otherwise they wouldn't come? What about the Iraqi immigrants who will need to come? Where are their pictures? Attracting more immigrants reminds me of attracting more developers in a city that will run out of water in ten years. Growth is good, and no-one wants to think about limits of resources or how to ration them if that becomes necessary - as in Atlanta.
This is really another aspect of an absolutely tone-deaf Bush State Dept. No wonder Karen Hughes resigned. Even she must feel that this kind of work is a waste of talent on propaganda that no longer has any meaning. There are real problems for communicators like her to solve.
And I like Disney. I've worked for them. They've done wonderful things. These images are pretty. If they weren't so utterly evocative of exactly what has been taken from our country by greed and dishonesty, I'd give in to the celebration of diversity. But where are the gay kids who feel isolated and are committing suicide because they're hated by the Christian right? Where are the children of urban poverty, the autistic, the vet amputees? Yes, I know; that's a different video. But to present perfumed America without them -- even as you get close, as in New Orleans Mardi Gras images -- is dishonest in the extreme. Who are you tryign to attract? High-level corporate employees who will be making hundreds of thousands a year in the land of the free because we don't have good-enough science education here to do their jobs? That's another way America has fallen - our broken education system. But you hide all that while "attracting" people to work here that, de-facto, admits the problem. It's embarrassing how hard this film works to present nothing less than perfect American diversity bliss.
Why doesn't the State Dept allow in all the immigrants now coming illegally, if we need more people? What happened to "give me your tired, your poor, your huddled masses yearning to breathe free?" If this is the new statue of Liberty message - this film - how the mighty have turned phony.
I know you don't want to hear this. I don't want to say it. But I was stunned into speech.
Posted on Thu Nov 01, 2007
I wonder how Americans would feel if we had a U.S. landmark in a video promoting Canada? Offended? Or maybe they would think that Canadians are not very well informed or can't tell where the border is.
Posted on Wed Oct 31, 2007
How would you feel if we made a video called Portraits of Canada and shot beautiful footage of America and put it in our video and tried to pass it off as our country? The reason people are angry is because there are 3 parts to Niagra falls and two of them lay in the US. They aren't the famous horseshoe falls but they are quite lovely. To shoot the one waterfall in Canada while standing in Canada to shoot it...Isn't that kind of an insult to both our countries?
Posted on Wed Oct 31, 2007
I loved it! It'll be nice to view this movie, it's nice soothing musak, and laugh at the uptight Canucks, panties all twisted because a 1/2 second shot of the Niagra Falls was taken in....canada....ohhhh...what meanies we are!
I'm glad this mean, evil administration is doing something that the previous, nice, generous, kind, caring ones didn't do. I know my family and I will enjoy it each time we come into our Homeland. I also will say that each and every time we come home from Asia, or Europe and get off the plane in Los Angeles, we get a 'Welcome Home' from the customs agents.
Posted on Wed Oct 31, 2007
When we brought back our baby girl, adopted from China, a couple years ago, we touched down in Chicago O'Hare. After two years of painful waiting, stuck in a trans-national swamp of paperwork and soul-crushing scrutiny, we finally brought home our baby. We descended into the basement of the airport, where you clear immigration. Babies brought over with complete documents are now citizens once they clear immigration. We passed over the documents, the Homeland Security guy reviewed them quickly, stamped them, and said, "that's it, go ahead." "That's all?", I asked. "Yes", looking to my daughter, "you're an American now... congratulations." He shook my hand. Tears in our eyes, we put a little American flag in our hand and passed through, an American family at last.
That's America. Now I'm a snarky dude, sarcastic and cynical most of the time... but folks, that video -- it's wonderful. Good job, State. I'd pull the Canada thing so people can get past it... some folks can't see the forest for the trees.
Posted on Wed Oct 31, 2007
@ Shirley in Canada -- Exactly what are we lying about?
Posted on Wed Oct 31, 2007
How about "welcoming" those of us who live at the border when we come home? The Canadian border agents are gernally polite and efficient behind their plexi-glass booths. But coming home? My God! I could walk home (2.2 miles south of the border) in the time the generally surly U.S. agents are through with their questions, grunts, vehicle inspections, dog walks, tapping on their keyboards and general nonsense about how long I was gone and who I saw and where I went - in Canada!!!! Make all the glossy PR media you want (however confirm what country you are photograping in) but until the Homeland Department requires a courteous approach to all entering through long and mandatory lines, I am telling my Canadian friends to not bother coming down. I am so sick of being treated like a suspect - I am so sick of feeling like I might not get home again should I leave. This pretty video is not going to do much to dilute the paranoia and animosity generated by this Administration.
Posted on Wed Oct 31, 2007
@ Russell in Texas --
I think that Mrs Karen Hughs has to be promoted!!!
And, with all the respect, Sir, I am sure that you are out of step with the real concept of this project.
1. The video, ...I am not able to "judge" if this specific video should be the video that must be chosen to be displayed, or maybe some other video, or the same video edited- after all, is a perfect communication platform "a sharp tool- and an intelligent strategy to promote something that is vital for the image of the U.S.A.: to present and promote what really America is.
And, (maybe you do not understand this in TX, on the ground that you "automatically" love America, I hope), this kind of projects, promoting ideas and ideals are extremely important for the rest of the world, which is "bombed" with ANTI-American propaganda on a daily basis.
2. Besides, the concept of this important "communication synergy" attempts to make it easier, better and more comfortable for people standing in lines. I am sure you understand that no matter if someone has already "chosen the journey" nobody likes to wait in lines for, let's say 20 minutes. A displayed video makes it better while you are waiting.
3. Nevertheless, the most critical objection of mine has to deal with your delusion that anyone that enters the U.S.A., or waits in an embassy is "automatically" a real friend of this country.
9/11 has already proved that! Some are not so-friendly guys.
You can not "skip" the lines ...as long as you want to have security-, but you surely can make the waiting better by promoting your Good Will and your spiritual human ideas, functioning as a host who respects his guests.
Moreover, Great people talk about Great ideas, but they do talk!
Small people talk about small things.
What's the reason to "dismiss a great idea", even if the video had some reactions?
Posted on Wed Oct 31, 2007
To all the Negative comments,
FYI in nearly every European airport you see a video about the country you are entering. This way it gets promoted and people start a relationship in their mind before entering and interacting with its citizens. They also only show positive things in those videos and not the corruption or mistakes of their specific governments ! daaa.....
Obviosly all those negative comments about this video of the U.S. show a low intelligence and ignorance towards their own country. The lack of knowledge of those people who post those comments is frightful and all they do is repeat what a manipulative media puts in front of them. Every counrty tries to promote itself and it has nothing to do with the administration in power at that time. But of course the media has to blame Bush and Co and all the brainless lemmings follow.......
And who cares if the Niagara Falls are part in Canada, don't you people have bigger problems then to discuss what part is where? It is a natural wonder and that is what really counts.
Posted on Tue Oct 30, 2007
This is such an optimistic, rosy picture of America. There were actually tears in my eyes as I watched and I realized it's because I miss that patriotic feeling about this country I had when I was a child. I know that the people who see this will realize it is all in the name of good public relations, an excellent marketing product and not truly the way this country is once you scratch the surface. I just wish the truth about this country made me feel this happy.
Posted on Tue Oct 30, 2007
What's the beef? America stretches from Tierra del Fuego to Pt. Barrow and more.
Canada is part of America, Brazil is part of America, and so is Cuba!
Just because it's mostly slanted to the United States of America doesn't mean they couldn't include a little bit of the rest of the American landscape!
Posted on Tue Oct 30, 2007
@ J in U.S. -- Please move out of the country.
Canucks: Get over it.
Under Sec'y Hughes: Excellent video.
Posted on Tue Oct 30, 2007
That's the Canadian side of Nigara Falls!!! Welcome to Canada too?
Posted on Tue Oct 30, 2007
@ J in U.S. -- Why so angry J? Get over yourself. As a Canadian I don't object to portraying the falls from the Canadian side. The falls are shared, I see no sinister plot to misrepresent anything or to annex the Canadian side. Give me a break.
Posted on Tue Oct 30, 2007
It is a beautiful video, showing the best of America. However, I do think it is important to be true and accurate. If Canada doesnt mind us (U.S.A.) showing and representing their portion of Niagara Falls as ours then that part is ok. Shouldn't we ask them how they feel about it? This is so typical of the way America has become.
Posted on Tue Oct 30, 2007
This is shameful, making Americans look more stupid than ever to the rest of the world. Change this foolish thing, scrap it, apologize and withdraw. Do not persist in stupidity. You make me ashamed to be American. I have long wanted to travel, and now that I am financially able to, I cannot because Americans are hated all over the world. This makes it all worse. This smugness in our idiocy infuriates me. You should be embarrassed to show a quintessentially Canadian feature as American. Like we couldn't find enough of our own.
Shame on all of us.
Posted on Mon Oct 29, 2007
You can't make the Horseshoe Falls an American landmark, it is all on the Canadian side and not shared as you would like people to believe. If you are willing to mislead people about that, what else are you lying about? You people are a piece of work!
Posted on Mon Oct 29, 2007
@ John in Greece --
I would contend that the basis of western civilization lies on the Athens, Jerusalem axis. You are correct that these ideas transcend nationality, but they can be traced linearly to those foci.
RE: From every country, race, color and religion.
As long as they respect the American values, the President and the Constitution. As long as they are legal citizens.
You are correct and all this emanates from the Constitution and the Declaration of Independence. They balance the tension of an unrestrained liberty with a constraining ethos - simplistically, but accurately the Greek and the Hebrew (Jewish).
You are, of course, also correct that I omitted all of the intervening stages and individuals.
My best to you.
Posted on Mon Oct 29, 2007
Karen Hughs should be fired. The stupidity--layered on stupidity--that she manages in this "premiere" is more than can be expected even from a Bush Administration appointee. First off, where did she get the idea that people who sit around in American embassy waiting rooms haven't thought about visiting America--they're not at the American embassy looking for a visa to Israel. And why play the video in American airports in Washington, DC and Houston? Once you're in Houston, you're already visiting America. Need I go on? Oh yeah--the shot of Canada is a real inspiration. If they don't fire you, Karen, please do the country a favor--and quit.
Posted on Mon Oct 29, 2007
@ Ian in Ontario --
I don't think that most of the video was shot in Canada. 7 minutes of looking at a waterfall that isn't that impressive anyways would not seem like a good "welcome to America" movie.
@ Sam in Canada --
Actually, we do own the london bridge, at least the original one. It's in Arizona. What your thinking of is the TOWER bridge.
@ Sandra in Canada --
I'm not sure what grade school you went to, but in America, we aren't that interested in teaching useless information on waterfalls to our youth.
@ Pamela in Canada --
I think what you meant to write was "WHEN folks come over to the canadian side"
We Americans are deeply sorry for "stealing" your waterfall. It is misleading to all the millions of tourists who come to America to see Horseshoe Falls and realize Disney has played a nasty little trick on them.
And finally, like all of you, I am annoyed. We in the USA want no claim to Canada.
Posted on Mon Oct 29, 2007
So the NY Times and the AP are making a big deal about two seconds of slightly misplaced footage rather than appreciated the integrity and value of the finished work.
The Internet Movie Database has a link to mistakes made shooting multi-million dollar productions and those links point to a myriad of errors. This one would hardly rate.
But leave it to the NY Times to make a giant tsunami out of a waterfall, as long it was consistent with their Bush-bashing agenda.
Damn fine film and no one watching will care a whit about or notice such a minor glitch.
Bravo, Disney and bravo Ms. Hughes.
PS: You didn't plan this little glitch to increase viewership, did you? I almost wish you had because I would otherwise have missed a fine film and warm depiction of America and Americans.
Posted on Mon Oct 29, 2007
As usual, the Bush Administration attempts to cloak the significant challenges facing the United States with a "happy and glad" video of smiling people and beautiful scenery. Reality is much harsher... an unwanted war that leaves the nation with nearly a trillion dollars of war debt; a costly and failing health system; environmental challenges that it will take generations to overcome; and a level of paranoia and incompetence in the Federal Government that finds our nation discredited by our allies and enemies alike.
Don't get me wrong--I love my country. I know its beauty and its squalor, its strengths and its weaknesses... Yet, until we right the wrongs of this administration and our own ill-considered politics, by turning the perception of "equal opportunity" into reality, by assuring quality education and health care, by assuring equitable wages for all levels of the economic strata, and by working to terminate the necessity of war, will we fully realize the principles established in our Constitution, in our Declaration of Independence, and in the Gettysburg Address. Read them--know them--and act within them!
Posted on Mon Oct 29, 2007
Sorry... but a Disney film does not replace decades of great cultural sharing done by the USAID programs. Millions around the world learned about America's diverse culture from American artists, musicians, writers, and scientists, who visited and gave from the heart. Bring USAID back, and share the best America has to offer.
Posted on Mon Oct 29, 2007
Great video, but you guys seem to be contradicting yourselves with the Horseshoe Falls from the CANADIAN side. Does this mean you guys trying to promote tourism in Canada too? If you are, you might as well include Mexico with it. Oh, and get a few shots of the polar bears, because they won't be around for long.
Seriously, there are so many other great places in America, and you guys instead chose Niagara Falls? Perhaps, next time you want people to visit the U.S., you should research some landmarks that are actually PART of America, instead of Canada... of France, or England, etc. It also makes me wonder why Disney made this video, when they are usually known for capitalizing on mice.
Posted on Mon Oct 29, 2007
Niagra Falls is on the U.S.-Canada border. If the photo had been shot from the other shore than people would be complaining that the picture was aimed towards the Canadian side of the falls. Give it a rest. Its a landmark shared by both nations and its ridiculous to get upset over a picture of it. And Ian from Ontario made a pretty ignorant comment about most of the video being shot in Canada. Just wondering what the basis for that conclusion was Ian; a 3 second shot of Niagra falls??
Posted on Mon Oct 29, 2007
The video seems like a great start! Returning from China to Newark Airport recently, I was dumbstruck by the lack of signage... In some states, there are road signs in multiple languages; here in Chicago public information is dispensed in English, Spanish, Polish and Simplified Chinese; but the international terminal of our largest international offered nothing but English. It seemed arrogant and unfriendly - these are people we ought to be welcoming, for both economic reasons and becuase their impressions are the foundation of our county's image abroad. (and if perhaps the luggage trolleys in the international terminals could be made free? Who has local coinage when they first get off a plane? I certainly never do when I've traveled abroad.)
Posted on Mon Oct 29, 2007
@ William in Texas --
This time, I strongly disagree with you.
Hebrews (I did not know that meaning, I had to look it up in the Webster's ...I think you mean Jewish, in general? (I am not sure about the meaning) and Greeks are not the only ones that created America's ideas, and of course the "ideal".
To my opinion, "America" is made up from everyone who is or has been there during the historic creation of this "freedom's" philosophy!
Italians
Irish
English.
..Everybody
From every country, race, color and religion.
As long as they respect the American values, the President and the Constitution.
As long as they are legal citizens.
Posted on Mon Oct 29, 2007
A wonderful video...brought a retired crusty NCO to tears...
Posted on Mon Oct 29, 2007
As a citizen of Canada and the United States I am insulted that instead of showing shots of the two portions of Niagra Falls that actually lay on the American side instead of the Horeshoe falls. I've been to the falls on both sides many times and to get that shot of the Horeshoe falls, which is on the Canadian side, you have to be standing IN Canada. The U.S. is a vast nation with many other wonderful landmarks that can be showcased without taking something from somewhere else and calling it your own.
Posted on Mon Oct 29, 2007
I do agree that the U.S.A. boast many great sceneries that worth a visit. So, why did you shot most of your video in Canada?
Posted on Mon Oct 29, 2007
I think it's sad that a video to promote America would claim a Canadian landmark as part of United States. The Niagara Falls the video shows is in Canada, the video is taken from Canadian shores.
Posted on Mon Oct 29, 2007
It is wonderful that you want to make the rest of the world welcome in our country. Yet, I am an American and I do not feel at all welcome in my own country when I go through the "air nazis" in any airport in this country. I am sickened and nauseated by the violation of my own personal freedoms - just as much as the international visitor, if not more so.
So, when America routinely allows the violation of personal space by people who are authorized to violate one's person on a regular basis (TSA)- no one will ever feel Welcome! One always feels violated by the air nazis - and a slick video will never suffice to overcome the mental and physical anguish of this legalized American rape. And, that statement goes further in clearly and plainly communmicating the lack of desire to visit any American destination, whether one is an international visitor or an American countryman.
Can you communicate that with clarity to anyone who even cares to listen? It is not the target video audience who needs to listen - it is your government, your employer who needs to listen. Good luck.
Posted on Mon Oct 29, 2007
I really enjoyed the vidio, we have alot of people from all over the world come to the UP of Michigan to see the Picture Rocks National Lake Shore and our fantasic water falls. We meet these people all the time and they are always welcome and feel at ease when visiting here.
Posted on Mon Oct 29, 2007
Great video but the Horseshoe Falls at Niagara are in Canada, not in the U.S.A. This was taught in grade school and the Disney Corporation gets it wrong?
Posted on Mon Oct 29, 2007
Nice video. Although I find it odd that in a video to promote tourism to America you would show a Canadian site. Horseshoe Falls (part of Niagara Falls) is entirely in Canada. You may be able to see it from the U.S. side but it's much farther away and the view in your video is clearly shot in Canada.
To be honest and truthful you should have shown the American Falls and the Bridal Veil Falls which both lie on the American side of Niagara Falls. Not as big but fairly nice anyway.
Posted on Mon Oct 29, 2007
If this gratuitous video is supposed to be "Portraits of America", then why does it include a scene from a foreign country. There is panorama of the Horseshoe Falls, located in Niagara Falls, Canada.
I don't see London Bridge, the Eiffel Tower or the Galapagos Islands. Perhaps the video should advise viewers that not all tourism opportunities shown are available in America.
Posted on Mon Oct 29, 2007
It's a shame that the views shown of Niagara Falls can only be seen from Canada. Why weren't the falls on the American side of the border shown?
Posted on Mon Oct 29, 2007
You would achieve more by sending your airport staff to courses on customer relations.
Bad news travels faster than good and believe me travelers talk about American airports!
Posted on Mon Oct 29, 2007
I would like to say how nice of a video that is. it quite a complent that they used scenes from Canada. Niagra Falls is 100% Canada not U.S.A. Its ours not yours. I'm sure that if the states is such an awsome place to visit they could have found landmarks thats theres to promote.
Posted on Mon Oct 29, 2007
You should be ashamed of that shot of Niagara Falls; clearly on the Canadian side and not on the American side. I question the integrity of the rest of the video. Not impressed.
Posted on Mon Oct 29, 2007
Ummm, if this is supposed to be a video of the U.S., why does it show the Canadian side of the Niagara falls? Please explain this, we Canadians don't show videos claiming to own Elise island.
Posted on Mon Oct 29, 2007
Disney has done it again. Another amazing cinematic adventure into, what seems to be, the heart of how we would prefer ourselves to be perceived: Warm, Romantic, Dramatic, Robust, Happy and Healthy.
The question of security "For All" does not seem to be any part of this video and that is how it should be. Those that visit, not just in The U.S.A., but anywhere in the world, should have the freedom to go about and enjoy the wonders of all cultures without the fear of "9/11" happening again. The reality of our situation (border security) is necessary and in my opinion allows us the peace of mind to live our lives and does not take away from enjoying ourselves. However, it does bother me that some people find security measures a nuisance and irritating. These people do not see beyond themselves and are removed from the reality of what would happen if these measures weren?t there to protect and serve.
For those who voluntarily put their lives on the line so we may live our lives as free individuals, I give my thanks and undying gratitude.
Posted on Mon Oct 29, 2007
Maybe you all should read this:
http://www.msnbc.msn.com/id/21516459/
And maybe spend more time on promoting American places instead of taking something Canadian as your own.
Posted on Mon Oct 29, 2007
Oh Canada! Everyone knows that the best view and the best set of the Niagra River's falls is on the Canadian side! And Disney, being the money-grubbing, greedy little suckers that they are, chose this set of falls over the Bridal Veil, or the American because of the shear aesthetic beauty and wondrous view from the ground and air which the Horseshoe Falls provide. I have visited Nigara Falls only once, but I have seen all three sets of falls, and without doubt, the Horseshoe on the Canadian side is the most spectacular. Disney's producers and director knew which of the Falls would be most appealing as well, and as any tourist will tell you, its the pictures of the Horseshoe Falls that everyone clamours for. Too bad, U.S., but Canada has us beat on a more beautiful natural wilderness, and much better preserved too, as well as the better of the three falls at Niagra.
Posted on Sun Oct 28, 2007
Why did you choose to show the Canadian side of the Niagra Fall, shot from Canada in a video that supposedly shows the beauty of the U.S.???
Rather misleading, don't you think? Oh well...when folks come over to the CANADIAN side, to see the falls you've posted...we'll just ask them to stay. What the heck...it's no big deal, since we're sharing stuff anyways..right?!
Posted on Sun Oct 28, 2007
@ John in Greece --
I appreciate your comment. There are too many who were born in the U.S.A. who do not. The American ideal was founded on the soul of a Hebrew and the mind of a Greek; and, I believe that spark exists within all of us. Too many have suppressed it and too many who are immersed in their own depravity scorn it. My best to you and freedom loving people everywhere.
Posted on Sun Oct 28, 2007
Next time America makes a video about America maybe they should use natural wonders that are actualy on American soil. That shot of Niagara Falls is in Canada not America. Just another example of American ignorance and arrogance.
Posted on Sun Oct 28, 2007
"America is not a race or ethnicity, it's an idea and an ideal." (William in Texas and John in Greece).I admire this view and fully agree. I also agree that this view is regardless of borders on the map. This is what makes America a global dream rather than a regional-though mighty- state. I hope this movie and other necessary steps I mentioned before will help Amreica be seen this way by many people all over the world, again. This will surely contribute to world peace.
Posted on Sun Oct 28, 2007
I feel dazed when reading the article in several minutes, do you have to make this background as dark black!? since it is very uncomfortable for my eyes for catching the context with this unfriendly interface.
Posted on Sun Oct 28, 2007
Although I am not an American citizen, I strongly agree with the "C" point of William from Texas. America should not be considered as a race or ethnicity. It is certainly an idea and an ideal for all the globe. Moreover, according to my point of view, even if someone is not an American citizen, no matter where he lives, he can consider himself so, by accepting and respecting the political and ethical values of America�s democracy, which is a global philosophy for freedom and human dignity.
Concerning the video, "using television monitors to display a welcoming video message as people stand in lines to go through customs" is a great idea. However, I think that they can do a better editing and scene selection, although the video is good enough already. They also can add a welcome title as the video runs in order for everyone -- moreover for those that do not know what they are watching -- to understand that this is a "welcome to America video." When the video is displayed as people stand in "embassies security lines" they can write something like: "This is America."
Nevertheless, the most important is the strategy, since "people who have visited America and have seen you guys for themselves have much more positive views." That's why Karen Hughes is absolutely right in everything she writes concerning the wide scale concept and strategy of the project.
Posted on Sat Oct 27, 2007
Fabulous!! Yes, it is America indeed. However, I think we can't explain America less than 7 minutes...
Posted on Sat Oct 27, 2007
Fantastic!!! It shows me a more impressing and attracting America!!!
Posted on Sat Oct 27, 2007
a) There appears to be about 145 miles of the proposed (700 mile) fence completed � all of it behind schedule. The U. S. Mexican border is approximately 2000 miles long � that's only 13% and not nearly enough. As an aside, this view runs across political, ideological, racial and ethnic lines. If you doubt the polls, please look at the comments on the Los Angeles Times and San Francisco Chronicle sites when the topic of illegal aliens is in the news.
b) The key phrase in Senator Cornyn's statement is: "Who are not signed up for that program�" It is simply not the case that there are masses of U.S. Citizens who are not covered whether they are adults or children. As my last word on health care I have no difficulty "contributing" to the destitute, but I have real problem subsidizing those who may exceed 200% of the poverty level, most especially at the expense of my family.
c)What I object to in your comments is the suggestion that America is somehow the focus of evil in the world. I vehemently oppose that this is the case at any level. If it were, to paraphrase and old saw, they wouldn't be breaking in. The tenor of your comments here (any forum to bash America) and, I suspect, your world view in general is incompatible with mine. We are not going to agree.
To get back to the topic at hand, America is not a race or ethnicity; it is an idea and an ideal. It is the very best of ideas and ideals and it is most worthy of sharing and above all protecting.
Posted on Fri Oct 26, 2007
Bill,
On SCHIP, see Sen. Cornyn earlier this week:
"Census data reports that there were approximately 8 million children without health insurance at some point in 2005. In the State of Texas alone, there are roughly 500,000 Medicaid-eligible children who are not covered by Medicaid and an additional 200,000 SCHIP-eligible children -- up to 200 percent of poverty level -- who are not signed up for that program." (http://cornyn.senate.gov/)
Make believe cannot overcome the plain, hard facts on the ground.
Three images of the non-existent border fences:
http://www.viewimages.com/Search.aspx?mid=72124417&epmid=1&partner=Google
http://www.viewimages.com/Search.aspx?mid=72116723&epmid=1&partner=Google
http://www.msnbc.msn.com/id/19513246/
Posted on Fri Oct 26, 2007
Great video! Great cinematography, wonderful music, and a broad cross-section of everything that makes America such an amazing place to live. Democracy breeds a vibrant culture, and this film captures that concept very well.
Posted on Fri Oct 26, 2007
Now, I'm back from work and I've had a look at the movie. As I expected, it seems to be a good job and I hope it will serve the purpose. Now, let's make my view about America clear. Personally, I can not feel antipathy to a country which provides a majority of its own people with a free, democratic and prosperous life opportunity. Though I've never visited U.S. yet, I can observe the family values of traditional U.S. citizens-via internet forums, websites, books and media- and can draw some parallels with our way of life. Beginning from my childhood, I generally wiew America as a mighty and civilised country of mainly happy people and home to many opportunities for the people from all over the world. As a person fully in favour of cultural interaction among all nations-so long as no single party oppresses the others- I like the American approach of diversity. However, America has gained much antipathy even enmity from other counries in recent years, and this is partly due to its own foreign policy actions. If only the world's suffering people weren't made to blame their woes on America's policies, sometimes even threats and attacks. So, I'm not among those whose views of America are intended to be changed in the positive way by this movie, but I take this movie as a very good starting point to work against the rising anti-American sentiment, of which I'm also concerned for the sake of a peaceful world. I like hamburgers and cola, just as well as I like kebaps.
Posted on Fri Oct 26, 2007
@ Charles in Ohio --
a) None.
b) Because, unfortunately, it hasn't been built yet.
c) Because your view of America is the same as Murat in Turkey.
Posted on Fri Oct 26, 2007
Portraits of America was diverse yet it was something that Disney could have shot anywhere in the world, America may be diverse but it does not hold a monopoly on diversity. I personally liked the "It's a small World After All" ride I went on in Disney when I was a kid which was more amusing and had a more universal message I thought was appealing. America is diverse by diversity I mean it has different nationalities in it that consider themselves American as well as Korean for example so that universal bond plays a more important role than a look at us as we are American and we are diverse which to me seems like hey okay I get it you are diverse what do you want me to do with that. Touting diversity as strength is fine so long as you remember it is not a solution to life's problems. It's great that you have Bush running around taking pictures with all these different people all the time like the Dalai Lama but that isn't going to hide the fact that it will take more than photo ops to solve the world’s problems.
Posted on Fri Oct 26, 2007
Take a look, world!
Posted on Fri Oct 26, 2007
Beautiful video!
Hope I feel this welcome the next time I arrive at an American airport.
Posted on Fri Oct 26, 2007
Not bad, but I missed the clip of a Marine precision drill unit or a seven man firing party at Army veteran's funeral or a Blue Angel flyby or even a snippet of a B-2 Spirit stealth bomber. The complex tapestry of America is woven in the thread of the United States Armed Forces and dyed in their blood. Just one brief scrap of tape of a Civil War reenactment would have gone a long way in defining why this is the premier destination of those yearning to be free - all of those beautiful, smiling, free faces depicted by Disney. Even tourists perhaps specifically tourists should see that.
Posted on Fri Oct 26, 2007
Brilliant! We need more of these great "vignettes" that show who and what we are. Big kudos to Disney.
Posted on Fri Oct 26, 2007
Ms. Hughes,
That is spot on, and I hope it can be shown around the world as well. The message is subtle and clear -- that's rare these days.
Thank you for sharing it here.
Posted on Fri Oct 26, 2007
This is indeed a brilliant idea and a very necessary step by the U.S., given the world's current social and political conditions. If I were you, I would do just the same! (By the way, I haven't seen the movie yet, so my views about the movie are yet to come.) Despite the underlying principles of the "New World" such as respect for human rights, freedom of speech, rule of law, etc. that are the definite "musts" for a free and democratic society, America is being perceived as a "bad guy bullying around" among many nations all over the world, as far as I observe on global media and internet, as well as in my own country. This is partly due to some deadly wrong steps in the U.S. foreign policy and partly to provocations of extremist evil forces who deliberately spread anti American sentiments as a part of their main policy to prevent anti-democratic and oppressive countries' people from reaching a modern, free, democratic lifestyle. In my opinion, the biggest enemy of the humanity is the widespread hatred among nations of the world that is trying to be resurrected by dark and evil forces. Everybody should keep in mind that humanity suffered a lot from wars in the past. In my opinion; America, for its part, should be severely concerned about the fast rising anti American sentiment among nations mainly in Latin America and Asia, and should work hard to reverse it. This is a good start for such a healing process. I hope this "marketing" work doesn't stay as a "sole marketing" approach and is also supported by some necessary policy changes, too. Only this way, may America begin to be perceived as a symbol of "hope for a better life, real liberty, and real New World" again.
Posted on Fri Oct 26, 2007
Some observations:
What percentage of the smiling kids in this film do you think will be denied access to decent health care because of GOP opposition to SCHIP?
Why do you think the film fails to depict the wall the U.S is building to keep people out? Our ancestors - remember the ones from Europe? - fortunately did not face such a welcome.
Finally, why go to the number one fantasy corporation in the U.S. to do a movie on our great country? Fantasy? Reality? Ah, no real difference in Bushworld.
Posted on Fri Oct 26, 2007
What a wonderful video in a way that only Disney does so well! It reminded a bit of "Soaring over California" at Disney's California Adventure park. The concept is outstanding! Welcome to America.
Living in Greece and seeing their antagonistic attitudes towards immigrants, I like to politely remind them that they themselves were welcomed to America many years ago, and should have the common decency to welcome their own immigrants as we do in America.
God Bless America!!
Posted on Fri Oct 26, 2007
The short answer might be that if one needs to ask this question about children purchasing tickets to visit America in the first place, then it's logical to conclude there's vast room for improvement on the implementation side of the Peace Corps, UNICEF and World Learning.
Posted on Fri Oct 26, 2007
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